Posted by: rebeccae | May 7, 2010

Three Reasons to use a Self-Publishing Company

When the topic about self-publishing comes up often most writers will dismiss the idea that one can be a self-published author without going to a vanity press.  There is in fact a big difference between self-publishing and a vanity press, but for most writers, who want their manuscripts published there is a great divide with what is a self-publishing company.

Self-Publishing companies produce books, and you are the author and the designer and everything in between, you will also have you own ISBN.  If any of these things don’t hold true this is not a self-publishing company, but a vanity press.  You have been warned.  An example of a vanity press is the company of Author Solutions, who owns: Trafford, AuthorHouse, Xlibris and IUniverse.  I have also gone over a list of ten terms on publishing which will be helpful if you want to begin a journey into self-publishing or pubishing in general.

Still when is it a good idea to use a true self-publishing company?  Listed below are three basic reasons when you should use a self-publishing company.

1) If you are a writer of a book that will have a very small niche market, but will still have sales:  You should think about getting your own ISBN which does not cost much, and go to a place such as Create Space or Lulu.com.  With Create Space, it is your choice to use their ISBN or your own, but either way it is important to note that Create Space is affiliated with amazon, and is it easier to get a placement on amazon using Create Space.  By using a self-publishing company you buy a certain number of books for a reasonable price, and then the company will ship them to you and you can sell them for a set list price if you so choose to.

2) When you understand completely what is involved in all aspects of self-publishing:  This includes, knowing where to publish the manuscript you have, when you need to publish it, who your market is, and how you will get your finished book to that market.  This is the simplified version of knowing how much time everything will take to make a book a success.  Every writer wants their book to succeed and if you know what you need to do when you self-publish a book in terms of inventory, marketing and distribution, you will see success sooner.

3) If you have a book of poetry or a book that can be marketed with some help, but it is not great for traditional publishers, self-publishing is a consideration:  There is one proviso with this last one, read all rejection slips and if they are simply “thanks but no thanks” type of rejection, there is something wrong with your manuscript.  If an editor took the time to read and comment on improvements, you need to follow them.  If The rejection letter encourages you to fix up the manuscript and re-submit it to a particular person, do this.  Self-publish might be the way to go, but if you are getting helpful suggestions, keep writing better.  It is often good to know what is a “good rejection” slip from traditional publishers.  Often a great manuscript will get some pointers, and if these are pointing you in the direction of self-publishing then it should be a very good reason to try self-publishing.

Again these three points are a guide and nothing more.  There is a place for traditional publishing and there is a place for self-publishing done correctly.

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